Purezza secures expansion investment, primes for retail market entry

Plant-based pizza specialists, Purezza, has generated £2.4m in investments to fund its restaurant expansion plans and soon-to-be entry into the commercial retail space.

The company successfully secured investment from MVK Group and Veg Capital, amongst other global firms, through a recent funding drive.

Purezza recently opened its third and fouth branches in Hove and Bristol respectively and it is now believed the company will look further afield for new sites.

Aside from expansion of its brick and mortar portfolio, Purezza is also preparing to enter the commercial retail market – primarily through mass production of its plant-based mozzarella.

Veg Capital – an unsurprisingly vegan investment fund which has stakes in Platifull Food Co, Mighty Pea, Grounded and The Vegan Kind – has ringfenced capital for commercial product development, and subsequent market entry (as per reports).

“We are delighted to be working with the team at Veg Capital to bring Purezza to the retail space,” Tim Barclay, co-founder and co-owner of Purezza commented to press.

“This is an opportunity to enjoy the Purezza experience from home. Our plant-based mozzarella is designed to rival premium Italian buffalo mozzarella, giving the same quality and flavour that people expect from a classic food, but with modern and sustainable methods of production.

“We can’t wait for people to be able to cook with it themselves.”

To tide us all over until the cheese launches Purezza is helping out the good people of Brighton, Hove, Camden and Bristol throughout Lockdown 2.0 with a 50 percent off collection deal.

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