Music venues, bands, record labels, and fans from Brighton to Bangor have spoken out against a proposed 15 percent increase to the rate of VAT on ticket sales.
The rate of VAT on ticket sales was cut to 5 percent at the start of lockdown as a way to get more real cash into the struggling sector.
However, an uncertain future and the lack of consumer and industry confidence this has bred, has meant a paucity of event confirmations, and in turn ticket punches, meaning the cash value benefit of the cut has hardly been felt.
Now, with its original 12 month period coming to a close, it appears that The Treasury will be raising the rate back up to 20 percent, just at a time when artists, venues and bookers are beginning to look forward with more certainty.
The #KeepVATat5 campaign has risen from this desolate ground, and is being backed by a host of major artists, venues, festivals and promoters, including: Komedia, Concorde 2, The Music Venues Trust and Boomtown.
Organised by Live Music Industry, Venues and Entertainment (LIVE) the campaign is imploring followers to email their MP, tweet the hashtag #KeepVATat5 and share the word.
At a time when the music industry should be looking to recoup the huge losses incurred in the last 12 months, a rise in VAT would be catastrophic – especially given the seemingly generous original offer did the sum of piss all to help.